Atomic 212 has been appointed to the media planning and buying account for Chargrill Charlie’s. Part of the Craveable Brands, which also includes Red Rooster, Oporto and Chicken Treat, Chargrill Charlie's has grown to 22 stores across Sydney and Melbourne after first opening its doors in Coogee in 1989.

The new partnership will see the independent media agency working closely with the Chargrill Charlie’s team on all media, including digital, as the business continues to grow.

"We are thrilled to partner with Atomic 212 as we embark on the next phase of Chargrill Charlie’s growth. Their proven expertise and innovative approach align perfectly with our ambitious plans for network expansion and store growth, and we’re confident they will help us take our brand to new heights," said Head of Marketing at Chargrill Charlie’s, Lisa White.

"Chargrill Charlie’s is an iconic brand in Sydney and Melbourne, with a loyal and growing customer base. We love this business and the Chargrill Charlie’s brand, which is ambitious, fun and engaging. Our team are delighted to work with Lisa and the team as they continue to expand through Australia," said Chief Executive Officer at Atomic 212, Rory Heffernan.