The Victorian Department of Transport and Planning (DTP) has named Taboo as its new lead creative and action agency, replacing incumbent Clemenger BBDO Melbourne following a competitive pitch held in September.

Taboo will now oversee creative and experiential responsibilities, while Snack Drawer will lead digital and social media duties. Ethnolink will be responsible for Culturally and Linguistically Diverse (CALD) community engagement.

DTP, responsible for all public transport modalities, planning, and land use functions across metropolitan and regional Victoria, will partner with Taboo to deliver on its six strategic priorities. These include sustainable urban planning, integrated transport networks, and dynamic local precincts.

"From the moment we met Carla and her team, we felt a synergy that truly inspired us. Having worked with TAC for nearly a decade, our team has a passion for road safety and for using creativity to help Victorians travel—and connect with one another—better. We are honoured and excited to be entrusted with this responsibility to help DTP create a thriving, connected Victoria," said Taboo Managing Director, James Mackinnon.

The appointment began in October and spans an initial two-year engagement.