Digital marketing agency Tug Sydney has been appointed by Australian women's fashion retailer, Suzanne Grae, to manage its SEO, paid search, and paid media.

Suzanne Grae, owned by the Sussan Group (ARJ Holdings), which also owns the Sussan and Sportsgirl brands, initially tasked Tug Sydney with enhancing its organic search and has now expanded its remit to include increasing share of voice and driving audience traffic on digital channels through both search and paid media.

Suzanne Grae, with over 150 stores across Australia and an ecommerce platform, is a brand with a rich heritage and strong connection to Australian women.

Tug Sydney, operating in Sydney, Singapore, London, Toronto, and Berlin, specialises in using data, media, content, and technology to optimise digital marketing performance and return on investment.

"We are thrilled to partner with Suzanne Grae, a brand with a rich heritage and strong connection to Australian women," said Charlie Bacon, managing director at Tug Sydney. "The team will leverage our expertise in SEO, paid search, and performance media to drive visibility and growth for Suzanne Grae, helping them reach even more women across the country. This collaboration is an opportunity to bring fresh digital strategies to a trusted brand that continues to evolve in the modern retail space."

Lisa Yanto, digital manager at Suzanne Grae said: "As a fashion brand that has been connecting with Australian women for over five decades, it’s crucial we continue to innovate and engage with our customers across all digital platforms. Tug's data-driven approach and deep understanding of performance media will be key in helping us reach more women and continue to provide them with the easy, stylish, and uplifting fashion experiences they expect from Suzanne Grae."

Tug Sydney's portfolio includes Merlin Entertainment, Budget Direct SG, Heinemann, and Bluebeam.