OA Collective, an Australian out-of-home (OOH) advertising business, has announced key appointments to its New South Wales (NSW) sales team - Patrick Healey has been appointed as NSW Sales Director, leading the team's sales efforts, while Sharon Riley has been appointed as Agency Sales Manager, further strengthening the NSW sales team.

OA Collective's business model aims to empower independent OOH owners by offering a fairer, more profitable, and transparent model. The company consolidates many independent OOH owners under one roof, offering a scalable advertising solution for national advertisers.

Patrick Healey brings over a decade of experience in the media and advertising industry, with previous roles at The Media Shop, QMS, and Adshel. Sharon Riley, formerly of Moove Media Australia, brings experience in connecting brands to consumers through various outdoor media options.

"NSW is a critical growth market for OA Collective as we continue to champion independence in the out-of-home sector by uniting independent OOH owners into our collective of premium assets," said Grant Kirkby, Co-founder of OA Collective.

He added, "The vast majority of out-of-home media assets in Australia are independently owned. By offering the independent owners with an alternate and more profitable model, many have embraced our approach and jumped on board, allowing us to offer a highly scalable solution for national advertisers, across multiple formats. As a result, we are experiencing rapid growth, and we’re thrilled to have Patrick and Sharon join the NSW sales team, to support our independent OOH owners, and help deliver outstanding campaigns for our clients."

Warren Moore, Co-founder of OA Collective, also highlighted the focus of the new roles: "Patrick and Sharon’s roles are focused on delivering excellence through market-leading OOH media campaigns across our newly established network of premium out-of-home assets."

"As a new player in the OOH landscape, we understand the need to unlock new opportunities for our network of premium assets and gain greater access to available OOH spend in Australia. We are committed to achieving that with our new network and delivery of compelling consumer campaigns that drive impact and strong outcomes for our clients," Moore added.

OA Collective recently joined the Outdoor Media Association and announced a partnership with Habitat Channel, Australia's first digital screen advertising network for residential towers.