Volvo’s marketing director on flipping to longer-term brand building over digital performance tactics

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Episode 27 28 Oct 2019 - 31 min

Volvo’s marketing director on flipping to longer-term brand building over digital performance tactics

By Paul McIntyre - Executive Editor

Volvo’s marketing boss Julie Hutchinson says Volvo got too reliant on performance media at Carsales, CarsAdvice and Carsguide and didn’t build Volvo’s brand appeal for buyer consideration in the the luxury auto segment. The new strategy is working. She joins Mindshare’s Joe Lunn and whiteGREY’s Lee Simpson on winning the 2019 Media Federation Grand Prix.

Volvo’s marketing director on flipping to longer-term brand building over digital performance tactics

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