Network 10 reveal launch sponsors for new multichannel 10 Shake

News 28 Sep 2020 - 2 min read

Network 10 reveal launch sponsors for new multichannel 10 Shake

By Press release - Network 10

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags:

Network 10 has announced four major sponsors supporting the launch of its new free-to-air channel, 10 Shake. They are VTech, Toyworld, Spin Master and The Accent Group.

10 Shake, which launched on Channel 13 on Sunday 27 September, is focused on people under 40 and broadcasts kids content during the day ageing up into young adult content during prime time.

The launch of 10 Shake also saw the launch of Shake Takes, integratable bite-sized breaks which see young influencers delve into everything new and exciting including going behind-the scenes on some of the new movies, experiencing real life immersion opportunities and showing off the newest toys, gadgets, fashion and footwear.

Shake Takes are produced and presented in the style of user-generated social videos and sharable across platforms.

“With Shake Takes, we’re really leaning into our target audience by giving brands the opportunity to immerse themselves into the demographic not just through linear integrations but also real-life integrations. It’s a fantastic initiative, an Australian-first and one brands have responded really well to," Squillace says.

The new channel taps into ViacomCBS’ global library of content and features iconic shows such as PAW Patrol, Blaze And The Monster Machines, SpongeBob SquarePants, iCarly, Henry Danger, Catfish: The TV Show, Just Tattoo Of Us, The Daily Show With Trevor Noah and The Late Late Show with James Corden.