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Posted 27/11/2023 9:20am

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Print's quiet resurgence,
In the noise, a calm retreat,
Are Media's strength.

In partnership with
Salesforce

Are Media's print magazines buck the trend with 7% growth amid digital noise

Are Media has reported consistent growth in its print magazines for the fifth consecutive quarter, according to the latest readership numbers from Roy Morgan.

The company's print titles have seen a combined readership increase of 7% year-on-year in September 2023, reaching an average of 6.06 million readers a month. This growth significantly outpaces the total print market increase of less than 1% year-on-year.

Jane Huxley, CEO of Are Media, attributes this success to the unique value proposition of print magazines. 'In tough economic times, magazines are an affordable 'luxury' and provide a break from the worries and pressures of day-to-day life. At the same time, they represent a way to escape the digital and social media noise,' she said.

Among Are Media's titles, Better Homes & Gardens leads the pack as the most-read paid print magazine in Australia. It boasts 1.81 million readers per issue, marking an 11% year-on-year increase. The Australian Women's Weekly also saw a significant 8% year-on-year increase, reaching 1.34 million readers.

Other notable performers include Woman's Day, which grew 4% to 783,000 readers, and marie claire, Are Media's fastest-growing title, with a 30% jump to 307,000 readers. In the homes vertical, Home Beautiful and Australian House & Garden saw increases of 28% and 20% respectively, reaching 391,000 and 696,000 readers.

TV WEEK climbed 9% to 395,000 readers. In the food category, Australian Gourmet Traveller was up 7% to 220,000 readers, Cooking With The Australian Women's Weekly increased 22% to 124,000 readers, and Diabetic Living was up 20% to 275,000 readers.

Are Media's portfolio of brands, which includes The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE, reportedly connects with 90% of Australian women.

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