Outdoor media company oOh!media has unveiled a new double-sided large format digital billboard at Gepps Cross in Adelaide. This latest addition is part of oOh!'s Signature Series, which features premium locations across Australia.

Gepps Cross is a key intersection in Northern Adelaide, providing a high dwell environment with maximum visibility for brand exposure.

The new site joins two other major Out of Home builds that oOh! has launched in Adelaide this year, including Mile End on South Road and Campbelltown on Lower North East Road. In addition to these new builds, oOh! Media has installed 60 new digital panels across the City of Adelaide Street furniture network.

These new installations, combined with oOh!'s existing network, deliver a 100% weekly reach within the City of Adelaide, contributing to a total network reach of 97% across the entire Adelaide market. This expansion comes after oOh! Media secured the long-term contract for the City of Adelaide Street furniture network in 2022.

"Our ongoing investment in Adelaide’s Out of Home advertising infrastructure underscores our commitment to providing brands with the most innovative and effective solutions available. The launch of the Gepps Cross digital billboard, along with our new builds at Mile End and Campbelltown, and the digitisation of our City of Adelaide Street furniture network, significantly enhances our ability to drive brand fame and deliver exceptional results for advertisers at scale across the South Australian capital," said oOh!’s chief revenue and growth officer, Paul Sigaloff.