Retail media platform Zitcha is expanding its customer success team in response to global growth, appointing former News Corp executives Kate Marshall and Genevieve Cleaver to newly created senior roles.

Marshall, now Zitcha's customer success director, will oversee the company's portfolio of clients across international markets including the US, Canada, UK, South Africa, Australia, and New Zealand. She joins from her role as Digital Director for NSW, QLD and SA at News Corp, and has previously held roles at Amazon, Foxtel and Nine Entertainment.

Meanwhile, Cleaver has been appointed as customer success lead for Zitcha across APAC. She was previously Digital Client Growth & Capability Manager at News Corp, and before that spent more than four years at GroupM media agency Wavemaker. Both Marshall and Cleaver are based in Sydney.

"Customer success is about anticipating challenges and proactively delivering solutions to boost customer satisfaction and retention. This not only enhances revenue and loyalty, but also ensures our clients derive maximum value from our platform. Investing in customer success is essential for Zitcha to continue leading the retail media industry, and we are delighted to welcome both Kate and Genevieve to our rapidly growing team," said chief revenue officer at Zitcha, Nick Hinsley.

Zitcha has the largest market share in Australia and New Zealand. The company recently facilitated off-site media for Mix In by Endeavour, the retail media arm of Australia’s leading drinks and hospitality business.

"Zitcha is a global retail media player, and as we continue to attract more partners to the platform, I look forward to working alongside them to drive even greater effectiveness and efficiencies for their marketing investment," said Marshall.

Cleaver said: "In Australia and New Zealand, Zitcha has already established a market leading presence. The wider Southeast Asia market presents exciting new opportunities for retail media and I can’t wait to support our customers as they embark on and expand their retail media journeys."

It follows the May appointment of Josh Forsyth as Zitcha's new APAC sales lead.