Val Morgan Digital has expanded into the Asia-Pacific (APAC) region in partnership with LADbible Group. Effective immediately, Val Morgan Digital will manage commercial representation for the digital youth publisher across additional key markets including India, Singapore, Thailand, and the Philippines.

This move builds on the existing five-year commercial partnership between the two entities in Australia and New Zealand and will see Val Morgan Digital extend its reach to an additional 5.6 million monthly active users across Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam.

"We are thrilled to build on our successful partnership with LADbible Group and expand this renowned global brand across APAC," said Managing Director at Val Morgan Digital, Brian Florido.

LADbible Group has ten core brands and six websites reaching 86.7 million monthly users, with over 415 million followers across all social channels. Its international presence spans all corners of the globe. "Expanding LADbible Group into APAC has been a longstanding goal,” said CEO of LADbible Group, Solly Solomou.

The expansion will allow Australian brands to connect with international audiences and regional clients to extend their campaigns across Australia and other APAC regions. It will also include programmatic representation, enabling clients to leverage targeting capabilities and real-time optimisation to enhance campaign performance.

"We’ve identified an opportunity to expand into other key markets to give brands an even greater opportunity to connect with their target audiences,” Florido said. "Through the combination of this new opportunity, our audience insights via our partnership with Audigent, and our comprehensive campaign reporting capabilities with Brand Metrics, we’ve now got an unmatched offering and are well-positioned to drive the most impactful campaigns to deliver exceptional results for brand."

The partnership development and content campaigns are also part of the expansion.

"We’re excited to build upon our strong partnership with the Val Morgan Digital team and further strengthen LADbible Group’s position as the go-to global digital entertainment business for young adults in the APAC region. Val Morgan Digital has demonstrated a robust capacity for driving growth, and their deep understanding of the dynamic APAC market, combined with their strategic approach to digital media, makes them an ideal partner for our business objectives,” Solomou said.