Dating app Tinder has launched a new campaign in Australia for its 'Share My Date' feature, which allows users to share their date plans directly with friends and loved ones. The campaign features well-known Australian TikTok creators including Latisha, Kat Clark, and Sasha Morpheth.

The 'Share My Date' feature has already been rolled out across several global markets, including Australia. It's a response to research indicating that more than half of singles under 30 (51%) let their friends know the details of their dates, and one in five Tinder users (18%) share their date plans with their mum.

The campaign, which began on Saturday, May 25, will be promoted through paid placements across TikTok, Meta, Snapchat, YouTube, and Spotify, and via sponsorship of Abbie Chatfield’s 'It’s A Lot' podcast.

Tinder Country Director, Kristen Hardeman said: “At Tinder, we continue to release new features that aim to create a fun, safe, and respectful experience for all. Discussing plans with friends and family is a time-honoured dating ritual. Share My Date streamlines this info-sharing so singles can jump right to the exciting part, from figuring out what to wear to prepping conversation topics.”

The campaign aims to keep Tinder at the forefront of its users' minds, particularly those who are fans of #GirlTok content on TikTok. “To launch the Share My Date campaign in Australia, we wanted to keep Tinder front of mind for our #GirlTok lovers by weaving ourselves into the content they already know, love and relate to," said Hardeman.