Claxon has been appointed as the digital media agency for luxury fashion and leather goods brand, Oroton. The agency will be responsible for overseeing and elevating Oroton's digital media strategy across the brand's entire digital ecosystem.

Work on the Oroton account has already commenced, with the agency focused first on enhancing digital performance across all channels.

Chief Growth Officer at Claxon, Jade Axford, said: "Oroton's 85-year history and heritage are strong foundations and as the brand transforms into a contemporary luxury brand our aim will be to engage new audiences by bringing cutting edge digital media techniques - driven by AI - to amplify Oroton's online visibility and engagement. We are fortunate Oroton's team are invested in transformation and are brave enough to empower the brand's future, expanding to align with an ambitious global growth strategy. We can't wait to be part of the team to assist Oroton compete in today's - and tomorrow's - competitive fashion industry."

Head of Digital at Oroton, Peter Lines, said: "Oroton has introduced a contemporary spirit, expanded its leather goods range, and launched comprehensive ready-to-wear collections and we needed a like-minded agency to partner with us on our ambitious transformation journey. In Claxon, we have found that partner and we are excited to merge the agency's expertise in digital media, with Oroton's legacy of quality and style and together set new benchmarks in the luxury fashion industry."