Enterprise cloud data management platform Informatica is making a play to democratise generative AI (GenAI) across the enterprise with a new solution that integrate of GenAI into every aspect of data management.

Named CLAIRE GPT, the product is intended to empower users to develop and deploy GenAI applications built on trusted data foundations. The new product was announced at the company's upfront event currently underway in Las Vegas, Informatica World,

CLAIRE GPT uses an organisation's metadata system of record to incorporate information about the enterprise data assets, enabling users to interact with their data. Currently available in North America, CLAIRE GPT enables GenAI in business processes and data pipelines with a low-code/no-code interface, transforming data access to provide actionable insights in a matter of seconds.

Informatica's CEO, Amit Walia, said: "We anticipated the market direction more than four years before this current AI hype cycle with our CLAIRE solution, the backbone of our AI platform and products. With the infusion of GenAI into the very fabric of our cloud-only offerings, we’ve elevated the industry standard and leveraged the simplicity and intuitiveness of the technology to deliver actionable insights within seconds to our customers."

Data management remains a deeply fragmented and splintered market, a problem that is expected to worsen throughout 2024. In a recent survey of 600 global Chief Data Officers, Informatica found that nearly 6 in 10 (58%) reported needing five or more data management tools to manage their data estates.

Chief Data Officer at Takeda Pharmaceuticals, Barbara Latulippe, said: "The seamless integration of trusted data and reliable AI is essential. With the incorporation of generative AI into our systems, it further enhances accessibility to data, facilitates the discovery of valuable insights and contributes to the overall efficiency and productivity of our organization."

Director of Healthcare Analytics at SSM Health, Katie Germano, said: "CLAIRE GPT can strategically be deployed to help our clinical teams find information that would historically require IT ticket requests. For example, our Chief Medical Information Officers will be able to easily find how many orthopedic providers are in network to ensure that the health system is meeting patient needs while having the appropriate coverage."

Vice President, Data Intelligence and Integration Software at IDC, Stewart Bond, said: "As enterprises look to harness the tailwinds of generative AI, many business leaders are faced with a harsh reality – they might be ready, but their data is not. This is just a new iteration of an old data management problem, one that Informatica has been helping solve for 30 years. In this new tech frontier, their experience combined with a product suite that embeds AI and generative AI at its core will continue to make them a valuable partner on this journey."