Australian ticketing, live content and data analytics company, TEG, has recruited marketing chief of SXSW Sydney, Simon Cahill as its new Head of Commercial.

Cahill is currently Head of Marketing and Commercial Partnerships at SXSW Sydney, and will continue to oversee the commercial interests of SXSW Sydney in his new role, while also leading the TEG Commercial Team.

TEG Group CEO Geoff Jones said the group was delighted to welcome Cahill into this vital role as it continues to grow the business.

"Simon has done a tremendous job at SXSW Sydney and his expertise and drive make him a perfect fit for this new role and a great addition to the senior leadership team," he said.

In his new role, Cahill will be responsible for all of TEG's commercial activity across the Group, identifying and driving growth opportunities globally. He will operate from TEG's Sydney office and report to Geoff Jones.

"I am excited to further immerse myself across the TEG Group, a powerhouse in the live entertainment game. TEG is currently in an exciting time of growth both locally and globally and I look forward to seizing these opportunities for clients through world-class partnerships. Finally, I would like to thank Geoff Jones for this opportunity and for his on-going support," said Cahill.

TEG operates globally and includes businesses such as Ticketek, Ticketek Marketplace, Ticketek UK, Ticketek New Zealand, Ticketek Malaysia, Ticketek Philippines, Eventopia, Softix and TEG Live.