Mochi ice cream brand, Little Moons, has unveiled its new sorbet range, Refreshos, at a launch event in Sydney's Circular Quay.

The event, set against the backdrop of iconic Sydney landmarks, featured an Ice Cream Shop and a Little Van From Another World. The activation was organised by creative communications agency History Will Be Kind (HWBK) and production partner, The Park.

The launch of Refreshos comes on the heels of Little Moons' rapid growth in the Australian market, contributing $18.9M to the country's ice cream category and ranking among the top 20 ice cream brands. The new Refreshos flavour, Pineapple & Mandarin, is exclusively available at Woolworths. The product is vegan, gluten-free, free from artificial flavourings, colourings, and preservatives, and contains less than 60 calories per ball.

"It was awesome to see Sydney turn it on this weekend for the opening of our Ice Cream Shop From Another World. We had thousands of Sydneysiders enjoying our mochi bites and taking snaps in our adorable Little Van, while soaking up the sunshine. Aussies are already eating one Little Moons every three seconds and with the launch of Refreshos, we’re hoping we can grow this number, and crack the top 10 ice cream brands in Australia in the not-too-distant future." said Anna Draper, Head of Marketing in UK & Ireland, Little Moons.

HWBK also helped build buzz for the brand and Refreshos across social, content, earned and influencer channels. "We loved collaborating with Little Moons to bring to life a truly out of this world activation, working across creative, earned, influencer, social and content integration to celebrate the arrival of Refreshos. As Little Moons continues to grow in market, we’re stoked to continue our partnership, and can’t wait for the next innovation to hit Aussie shores," said Lizzy Chadwick, Group Account Director, HWBK.

With the launch of Refreshos, Little Moons aims to crack the top 10 ice cream brands in Australia in the near future.