BMF has appointed Eileen Cosgrove-Moloney as its new joint-general manager, working alongside co-general manager Richard Woods to lead the ALDI Australia account.

Cosgrove-Moloney brings over twelve years of industry experience to the role, having most recently spent four years at Special Group Australia, where she led the Uber and Uber Eats APAC account in Tokyo. Her career has spanned multiple agencies, including Droga5, Rainey Kelly Y&R, Saatchi & Saatchi London, and Colenso BBDO.

BMF's Managing Director, Stephen McArdle, said: "We were delighted to find ourselves at the front of the queue when Eileen decided to move back down-under. She has outstanding experience in leading top retail and tech brands at some of the world’s best agencies. Over those years she has developed a reputation for being a champion of creativity and effectiveness, whilst also being a real culture builder; a perfect fit for BMF and ALDI."

Cosgrove-Moloney said she had always admired BMF’s ethos and progressive culture. "I feel incredibly lucky to be able to continue to drive one of Australia’s longest standing agency client relationships in ALDI Australia and BMF, and I can’t wait to continue to push the boundaries of creativity with the seriously talented BMF team."

BMF has held the ALDI Australia account for the last 23 years.