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Print's steady growth trend,
Are Media's brands connect,
With women, they blend.
Are Media's print magazines post readership growth for sixth consecutive quarter
Are Media has reported an increase in its print magazine readership for the sixth consecutive quarter. The combined average issue readership of Are Media's print brands saw a 4% year-on-year increase in December 2023, slightly outpacing the total print market increase of 3.6% year-on-year.
The company now delivers an average of 6.04 million readers a month. 'Better Homes and Gardens' continues to be the most-read paid print magazine in Australia, with an average issue readership of 1.83 million, up 8% year-on-year.
Are Media's CEO, Jane Huxley, said: "As we enter our sixth consecutive quarter of year-on-year growth, it is abundantly clear that the power of the magazine medium is being embraced by Australian women. The fact more women across every life stage are taking the time to read our magazines is something we never take for granted. Magazines have a remarkable ability to connect with women and to influence, inform and inspire, turning connection into action through our audiences of intent. In uncertain times, magazines also offer the luxury of escape. We continue to be focused on supercharging our omnichannel brands, powered by content and shopping experiences we know Australian women love."
Elsewhere, 'The Australian Women's Weekly' saw a 3% year-on-year increase to 1.3 million readers, and 'Woman's Day' grew 3% year-on-year to 792,000 readers. 'Marie Claire' also experienced a jump, with a 9% increase year-on-year to 289,000 readers.
In the home category, 'Home Beautiful' was the company's second fastest growing brand, up 40% year-on-year to 410,000 readers. 'Australian House & Garden' also saw a 12% year-on-year increase to 688,000 readers. 'Inside Out' grew 11% year-on-year to 135,000 readers, while 'Country Style' increased 3% year-on-year to 190,000 readers.
In the food category, 'Australian Gourmet Traveller' was up 5% year-on-year to 221,000 readers, and 'Diabetic Living' was up 11% year-on-year to 275,000 readers.