Football Australia has announced a "landmark" partnership with Hahn, which will see the brand skew local and community to become the naming rights partner for the Australia Cup.

The competition brings together over 750 senior community football clubs across the country and from 2025, the three-year Australia Cup deal will officially be known as the 'Hahn Australia Cup'.

Football Australia CEO, James Johnson, and Lion Australia Managing Director, James Brindley, both commented on the partnership.

James Johnson, CEO of Football Australia, said: "This exciting partnership marks a significant moment for the Australia Cup, and we're thrilled to welcome Hahn as the naming rights partner for this extraordinary competition. The Hahn Australia Cup represents more than just a football tournament; it brings together grassroots players, officials, fans, and communities from across the country in a shared celebration of the game. This partnership with Hahn, one of Australia's most popular beer brands, aligns perfectly with our vision for the Australia Cup, and we're excited about the impact this collaboration will have on Australian football."

James Brindley, Managing Director of Lion Australia, said: "We're incredibly proud to partner with Football Australia as the official beer and naming rights partner of the Australia Cup. The Hahn Australia Cup is a competition that pits park footballers against professionals in the ultimate David vs Goliath matchup. Aussies love to back an underdog and every year the Australia Cup delivers 'Cupsets' that engage and inspire players and supporters alike. Hahn is here to celebrate the on-field moments that forge lifelong bonds and become the stuff of legend in months and years to follow. We look forward to raising a Hahn with the players, coaches, and communities that bring this tournament to life each year."

Hahn is part of Lion Australia - the brand Hahn was established in 1987 and is known for its range of beers including Ultra Low Carb, Premium Light, Super Dry Low Carb, Super Dry Mid-Strength, and Super Dry Gluten Free.