Lion has teamed up with Thinkerbell for the latest piece of brand work for Hahn, doubling down on the beer brand's association with social sport.

The new work is an extension of Hahn’s ‘How Good’ platform, which explores the concept that when good company and beer are involved, there's no such thing as losing, only degrees of winning.

Set to Sam & Dave’s iconic ‘Hold On, I’m Comin’, the new work was directed by Revolver’s Leilani Croucher. It will roll out across TV, cinema, online video and will be supported by Out-Of-Home (OOH) and social media.

"Hahn is great tasting and low in carbs so bringing that ‘can’t lose’ attitude into our film narrative made a lot of sense. Hahn brings social sport and beer closer together and highlights that regardless of the outcome on the green, when there’s a Hahn at the end of it, everyone’s a winner!" said Hahn Marketing Manager at Lion Australia, Sammy Russo.

"The end of a round of golf is the perfect opportunity to enjoy some banter over a beer. The spot nods to the new generation of golfers, brought to life through a vibrant visual treatment," said Thinkerbell’s Chief Creative Tinker, Paul Swann.