Media effectiveness platform, DoubleVerify (DV), is providing its customers with insights into its technology and measurement solutions with the launch of the DV Transparency Centre.

The educational portal is designed to enhance understanding and trust in media verification, serving as a resource for advertisers, agencies, and other industry partners.

The DV Transparency Centre offers educational materials on digital ad verification and the broader measurement space in a bid to demystify key aspects of its technology and elevate industry standards.

DoubleVerify CMO, Dan Slivjanovski, said: "It’s time to break open the perceived ‘black box’ and take on some of the misperceptions surrounding the digital ad space. Trust and transparency are foundational to a robust and thriving digital ecosystem. With the DV Transparency Centre, our goal is to equip our partners with the knowledge they need to maximise the benefits of our state-of-the-art technology and navigate the dynamic digital advertising landscape more effectively."

The DV Transparency Centre will offer resources to enhance understanding of DV and the verification category, and address key trending topics. DoubleVerify is partnering with The AdTech Forum, a Marketecture Media company, and U of Digital, an educational platform for the ad tech sector, to expand its educational outreach.

"As brands navigate a hyper-political environment, brand safety and transparency become even more top of mind for marketers. We are proud to partner with DoubleVerify, and support their commitment to advancing industry transparency," said dentsu Media EVP, Global Head of Brand Assurance, Deva Bronson.

Co-founder of Marketecture Media, Jeremy Bloom, said: "DoubleVerify's leadership in verification is well-established, and their commitment to advancing industry knowledge through the DV Transparency Centre aligns very well with our goals. We are excited to collaborate with a partner who prioritises education and transparency in digital advertising."

Founder of U of Digital, Shiv Gupta, said: "Education is crucial in digital advertising, and DoubleVerify recognises that. Investing in educational initiatives sets a strong example for how, through learning, companies can contribute to the ongoing growth and improvement of the fast-evolving ad tech space."