Nine has promoted Jo Barton to the role of Director of Sales for Sydney, heading up the media business' Total Television, Total Audio, and Total Publishing platforms.

Jo Barton has been with Nine since 2016 and currently serves as Group Business Director. Her career spans major media businesses including BBC Worldwide, EMAP UK and Australia, ACP, Bauer Magazines, and News Corp Australia.

"Given our unique set of market leading assets, all of our teams must be cross-platform athletes, experts in helping our partners connect with their audiences across our platforms. Jo has a proven track record in helping Australia’s largest brands to use our assets to deliver real business outcomes," saidNine’s Chief Sales Officer, Michael Stephenson. "With her TV, radio, publishing and digital experience she’s ready to lead the largest sales team in the country. I’m proud that once again we are able to promote from within, testament to our ongoing commitment to improving the capability of our entire team."

Barton said she is “beyond excited” to be given the opportunity to lead Nine’s Sydney sales team and represent our leading Total TV, Total Audio and Total Publishing platforms.

"I am really looking forward to implementing the Nine sales strategy across the Sydney market, working closely with our team and our partners to create integrated cross-platform solutions which deliver real business outcomes," she said."It’s a massive year for Nine, and I am privileged to lead such a passionate, professional and driven team."