oOh!media has launched 3D Anamorphic advertising in Perth with Scitech on its new site at Yagan Square.

The not-for-profit organisation, which provides science experiences, is the first advertiser to utilise the latest full motion 3D Anamorphic site from oOh!media in WA, joining The Bourke in Melbourne and The Macquarie Centre in Sydney.

The inaugural campaign onsite is for Scitech’s 'Human Potential' exhibition, imagined by Initiative, developed by creative agency RARE and built by Last Pixel. The campaign was created in collaboration with POLY, a creative and innovation hub.

Marketing manager at Scitech, Lina Rudinskaite, said it's been waiting for 3DA in Perth for a long time.

"To be the first to experience this technology that brings our Scitech exhibition visuals to life is incredibly unique and a powerful new way to engage with our audience," she said.

oOh! said it's continuing to invest in adding scalable 3D and 3DA technology to its digital network across Australia.

"This maximises creative impact, capturing significantly more attention than static digital creative, to make brands unmissable," said POLY production and content director, Richard Moore.

"We’re excited to have partnered with Scitech, this campaign is a great example of collaboration between the creative agency, client, media agency and media provider. The interactive visuals created for the campaign are a perfect choice to showcase its arrival in Perth."

According to the out-of-home provider, large format digital screens are 35% more likely to capture attention, with iconic locations driving a 27% greater emotional response compared to standard large format screens.