Coles supermarket has joined forces with Richmond Football Club's Jack Graham and Seth Campbell to support the Bravery Trust charity in the lead up to Anzac Day.

The duo participated in a baking event, crafting Anzac biscuits at Punt Road Oval. Coles has pledged to donate $0.40 from the sale of every 12-pack of Coles Bakery Anzac Biscuits to Bravery Trust until Anzac Day on April 25. The 40 cent donation will also apply to all other 12-pack Coles Bakery biscuits and cookies sold in-store or online during the appeal.

The funds raised will support Australian veterans transitioning from military service to civilian life, particularly those injured as a result of their service. Bravery Trust provides financial support for essentials like groceries and rent, as well as veteran-specific financial counselling.

"Richmond Football Club has supported Bravery Trust for the past three years, helping to raise awareness for Aussie veterans who are doing it tough. It's a cause that strongly resonates across the club - many of our players and supporters know someone, directly or indirectly, who has served for our country," said Jack Graham of Richmond Football Club. He added, "We're excited to play our part in getting the message out there about the impactful and often life-changing work of Bravery Trust through our Anzac Day Eve clash and supporting initiatives like the fundraising campaign at Coles."

Lieutenant Colonel Garth Callender, Bravery Trust Interim CEO, emphasised the importance of the nation's support for veterans.

"The lead up to Anzac Day is a great time to show our veterans that they have the support of the nation," he said. "Bravery Trust works proactively to reduce or avoid the stress that financial hardship can bring veterans and their families. Seventy per cent of those we assist are aged 50 years or younger and nearly three quarters have children to support."

Coles has a long history of supporting Bravery Trust and those in the armed forces.

"Coles has a long and proud history of supporting Bravery Trust and assisting team members who have served or are serving in the Australian Defence Force or Reserves, including our founder GJ Coles who fought in World War 1," said Kate Roff, Coles General Manager Bakery.

Richmond Football Club has supported Bravery Trust for the past three years. Lieutenant Colonel Garth Callender will be lighting the cauldron at the Anzac Day Eve match.