NRMA Insurance has announced a partnership with Nine as a premium broadcast partner for the Paris 2024 Olympic and Paralympic Games. This marks the first time NRMA Insurance has supported a network's Olympic Games broadcast.

The insurance company is one of four premium broadcast partners supporting Nine's Olympic Games coverage. Nine has secured total audio-visual and radio rights to the Games nationally across all of its channels on free-to-air television, digital, and radio. NRMA Insurance will be the exclusive insurance partner of Nine's Olympic Games coverage. Nine expects its Olympic Games media program to connect with 98% of Australians.

The media promotional campaign stretches from the Winter Youth Olympic Games Gangwon 2024 to the Paralympic Games Closing Ceremony on 8 September 2024. The partnership was secured in collaboration with Initiative Media.

“It is a privilege to be part of leading such an iconic Australian brand and even more so, one that is about to enter its 100th year helping Australians," Michelle Klein, Chief Customer and Marketing Officer at NRMA Insurance, said. "Since joining IAG I’ve thoroughly enjoyed learning about our history and as Australia’s second strongest brand (as ranked by Brand Finance) and most trusted insurance brand (Roy Morgan), we have a lot to celebrate as well as look forward to. This is why I’m so excited today to announce NRMA Insurance has partnered with Nine as a premium broadcast partner of the Paris 2024 Olympic and Paralympic Games. This is just the beginning of a very special year for our brand.”

Julie Batch, CEO of NRMA Insurance, was also proud to be partnering with Nine to help Australians unite as a nation to watch inspiring athletes compete in the Paris 2024 Olympic and Paralympic Games.

"Nine’s broadcast of the Olympic Games, one of the world’s most iconic and loved sporting events, is the ideal platform for us to celebrate this milestone for our leading and trusted Australian brand. The partnership will deliver a year-round presence and broad national reach, which will support NRMA Insurance’s brand promise of Help, right the way across Australia. NRMA Insurance is well positioned to help our communities as they get prepared for the future.”

NRMA Insurance is Australia's second strongest brand, as ranked by Brand Finance, and the most trusted insurance brand, according to Roy Morgan.