Is the "connected customer" boom delivering growth? CMOs, data and innovation leads at Budget Direct, First State-Aware Super, NRMA and Lavender CX reveal the trials and tribulations.

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Episode 80 23 Nov 2020 - 46 min

Is the "connected customer" boom delivering growth? CMOs, data and innovation leads at Budget Direct, First State-Aware Super, NRMA and Lavender CX reveal the trials and tribulations.

By Paul McIntyre - Executive Editor

Budget Direct is the fastest growing insurer in Australia - is it product, customer experience or marketing and comms that’s driving the growth? CMO Jonathan Kerr unpacks the answer and lobs a jibe at “transformation programs” - Budget Direct has never done one. Kerr is joined by the Head of Innovation at the rebranded Aware Super, Anita Ayres, NRMA’s Digital and Data lead Harris Hutkin and Lavender CX’s Damian Sharpley who get real on the customer roadmap.

Is the "connected customer" boom delivering growth? CMOs, data and innovation leads at Budget Direct, First State-Aware Super, NRMA and Lavender CX reveal the trials and tribulations.

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