GMSV's Chevy Silverado 1500 has been given an Australian edge in a new campaign launched to help demonstrate the adaptability of the range and dispel a few urban myths about the larger vehicles in city streets.

Integrated creative agency MBCS and MIK Studio have joined forces to launch the new campaign for the Chevrolet Silverado 1500 fleet in the Australian market. The creative addresses common queries about the fleet, its adaptability, and dispels urban myths about larger vehicles in city streets. Inspired by authentic conversations happening across social media, the agencies said the campaign aims to amplify the enthusiasm of passionate voices.

The campaign showcases the two flagship trucks: the all-rounder LTZ Premium and the off-road ZR2.

"We set out to craft a campaign that taps directly into the excitement surrounding the 1500 series, drawing inspiration from authentic conversations happening across social media. By harnessing the real buzz from passionate voices, we aimed to amplify their enthusiasm and make it the heart of our story,” said Shanan Goldring, Creative Director at MBCS.

The campaign showcases the capabilities of drone technology from XM2 GROUP, including a drone taking off from one truck and landing on another, a reported first for the Australian market. The campaign was shot in various locations throughout Victoria, showcasing the versatility of the 1500 range.

"Dynamic tracking and a truly unique location will only get you so far. The cornerstone of our storytelling became our dynamic trick shots and eye-catching transitions, which really tapped into aerial specialists XM2’s innovative and 'can do' attitude,” said Jolyon Watkins, Director.

The Chevrolet Silverado 1500 range was introduced to Australia and New Zealand by GMSV in 2021. The campaign aims to make the Chevrolet trucks stand out in the crowded ANZ utility segment.

"Since GMSV’s inception and the remanufacturing of the USA Silverado for ANZ, we have endeavoured to carve out our own path in the market and hit different to make a difference. Our strategy was to uniquely own the large pickup truck segment, with our tagline 'Live Big. Truck It,' a rallying cry among our drivers that signals their hunger for adventure and capability to tackle the harshest that ANZ has to offer,” said Trent Peppercorn, Head of Melbourne at MBCS.

Working together with MIK Studio, Watkins said the approach was to "tap into what sets the Silverado 1500 range apart — their unique on-road presence and brutal 6.2L V8 performance".

"The support and trust from the teams at MIK, MBCS, and GMSV were phenomenal, right through to MIK’s sound design and their embrace of Dead Button’s track. There is so much production value in the synergy between creative partners and clients. At the end of the day, it’s this synergy that allowed us to create a Silverado film that really stands out from the pack,” said Watkins.

"It’s been a pleasure overseeing the growth of MIK’s content division over the past couple of years, and I’m incredibly proud to see our team deliver such a bold spot that truly makes these American trucks feel uniquely Aussie/Kiwi. We look forward to continuing to create beautiful work with the awesome team at MBCS,” added Ty Linegar, Executive Producer of MIK Studio.