Nivea has unveiled its new Serums-Infused Micellar Water range with a new integrated multi-channel campaign featuring iconic Australian landmark, Luna Park, as the face of the product.

The campaign, which was planned and executed by OMD Australia over an eight-month period, includes a CGI out of home campaign video that sees a giant bottle of the new product used to cleanse the face of the Luna Park gate in Sydney.

OMD Australia was reappointed as the media agency of record for Beiersdorf brands NIVEA and Elastoplast in Australia and New Zealand in February 2023, following a multi-agency pitch. The agency has now been handling both brand's media accounts for close to 20 years.

“OMD is incredibly proud to be continuing our longstanding partnership with Beiersdorf. Our focus on delivering partnerships of value will see us collaborate and evolve our capability together, delivering growth for Beiersdorf and achieving their future business goals. The team are thrilled to have the opportunity to continue such a strong relationship of delivering innovative and effective work for the NIVEA and Elastoplast brands," said co-CEO of OMD Australia Laura Nice of the appointment.