Justin Ruben, a seasoned creative leader with a 25-year career in agencies including BBH NY, Droga NY, Publicis Mojo, and CHEP, has launched Oblong Creative.

The agency is a response to the evolving needs of marketers and creatives, designed as a flexible model that brings in specialist talent depending on the project.

Ruben's career is marked by his instrumental role in creating award-winning campaigns such as Bagelgate and Potato Pay for Kraft, Flipvertising for Samsung, and the iconic Peter’s Drumstick Summer Classic ad. His work has garnered Grand Prixs, Gold, Silver, and Bronze awards at major festivals.

Ruben's new venture, Oblong Creative, is already working on projects and is set to announce further clients and partners in the coming weeks.

“My inspiration for launching Oblong came from the desire to create an agency where we don’t just think about the work differently, but also the teams we put on projects," Ruben said.

"Oblong is designed as a flexible model, allowing us to bring in specialist people depending on the project. We believe bringing people in with diverse backgrounds will lead to different shaped ideas and we will always get the best in class talent, both locally and globally. I am also a big believer in creating culturally relevant work that creates impact for clients, and with the rise of AI, it’s important we come up with unexpected ideas that robots can’t.”