Creative agency Orphan has launched a new campaign for the Children’s Cancer Institute titled 'They need our help. We need yours'. The campaign aims to highlight the importance of medical research and public donations in the fight against children's cancer.

Every year in Australia, over 1000 children are diagnosed with cancer, making this a pressing issue that requires collective action.

The campaign is a continuation of Orphan's work with the Children’s Cancer Institute, following the 'A life should be long' brand platform and the 'Donate your age' initiative. The campaign will run until the end of June 2024 and will be featured on TV, cinema, OOH, DM, print, digital, and social platforms. It includes a film, which can be viewed [here](https://www.youtube.com/watch?v=WcPDE1pskI4).

Ant Hatton, of Orphan, explained the campaign's objectives: "The task for Orphan was to create an end of financial year tax campaign that brought together the three pillars of Children’s Cancer Institute; The children. The research. And the donors (the Australian public). ‘They need our help. We need yours’ highlights the importance of both medical research and the public’s donations that help fund it."

Heather Mcilfatrick, General Manager - Brand, Communications and Digital, at Children’s Cancer Institute, also emphasised the importance of research: "Research is crucial to pioneer safe and effective treatments for every child with cancer. Orphan has, once again, hit the mark with a campaign that combines both love and science and lets you know exactly what you need to do and why. Children deserve to grow up and grow old but only research can change outcomes."