DoubleVerify, a platform for digital media measurement, data and analytics, has been awarded the inaugural TRUSTe Responsible AI Certification from TrustArc. This certification recognises DoubleVerify's adherence to principles of accountability, fairness, and transparency in AI governance.

The TRUSTe Responsible AI Certification evaluates and certifies the practices of organisations that develop and deploy AI systems. To earn the certification, organisations must meet TrustArc's Responsible AI Certification Assessment Criteria, which includes ensuring AI is valid, reliable, explainable, interpretable, accountable, transparent, privacy-enhanced, fair, safe, secure, and resilient.

"Developing powerful AI comes with a duty to manage its implications and impact," said Jack Smith, Chief Innovation Officer of DoubleVerify. "Partnering with TrustArc proves our commitment and dedication to meet the highest standards in privacy and fairness for everyone who uses our products and solutions. We’re honoured to be the first to earn this certification in Responsible AI."

DoubleVerify is the first company to earn this certification. TrustArc, a leader in data privacy, automates and simplifies the creation of end-to-end privacy management programs for global organisations.

"This is a transformative era where the possibilities of AI are growing at an astounding rate," said Jason Wesbecher, CEO of TrustArc. "As the first company to achieve our Responsible AI Certification, DoubleVerify shows its commitment to upholding the highest standards of integrity and creating a future where ethical responsibility is central to technological advancement."