Connect Hearing, in collaboration with Bread Agency, has unveiled a new communications platform and tagline, 'Sounds Good'. The initiative aims to communicate the importance of prioritising hearing health to Australians. According to healthdirect, one in six Australians experience hearing loss, with noise exposure being a common cause.

The new platform and tagline will be rolled out across all brand touchpoints, including 30” and 15” TV commercials, point-of-sale in over 240 clinics across Australia, as well as on social media and digital assets. Bread Agency's remit covers strategy, creative and content creation through always-on and campaign work.

"Connect Hearing’s story has been one that is largely untold. We’ve long operated behind the scenes, focused on cutting edge technology and client focused outcomes, enriching the lives of countless Australians over the years. Our aim is to reach even more Australians, enabling our clients to enjoy the delight of hearing and living a life without limitations. This new communications platform is designed to educate and empower communities about the importance of hearing health so that they can take action," said Renee Kraus, Sonova’s Marketing Director, responsible for the Connect Hearing brand.

Bread Agency Co-Founder, Amaury Treguer, added, "Being able to clearly hear what people say. Sounds good right?! That’s exactly what we’ve tried to encapsulate with this new tagline ‘Sounds good’. We have worked with Connect Hearing since Bread’s inception and having the opportunity to release this new platform to support the brand further is very exciting for both teams."