Nine says its exclusive premium partnership positions for the Paris 2024 Olympic and Paralympic Games have been fully subscribed.

Major partners for Nine’s broadcast of the Games include Toyota, Woolworths, Harvey Norman, and NRMA Insurance. These brands will be part of what Nine claims to be the 'biggest exclusive total television, total audio, and total digital publishing media event' Australia has ever experienced.

"No other media company in Australia can reach all Australians like Nine can. Nine’s Olympic and Paralympic Games coverage will not just be world class, but world leading, and we are thrilled to partner with some of the biggest brands to ignite the Olympic spirit, engage and connect Australians like never before," said Michael Stephenson, Nine’s Chief Sales Officer.

Nine is finalising discussions with brands for the sponsorship tier, which will be announced in the coming months. The company's commercial offering for Paris 2024 aims to be the most successfully executed brand platform in Australia for an Olympic Games and Paralympic Games.

The media company is delivering fully integrated brand opportunities across a united media content ecosystem, aiming to produce the most comprehensive event coverage of any Australian media outlet. Brands are set to connect to 98% of Australians through Nine's unique commercial offering, with rights being able to seamlessly commercialise across TV, streaming, audio, digital publishing, and digital assets.

"With Gangwon 2024 beginning, Australians will start to see integrated campaigns rolled out on our Road to Paris and we are excited to share the athletes’ journeys as they strive for Olympic glory. It’s going to be the biggest spectacle Aussies have ever witnessed!" Stephenson said.

Nine is providing around 10,000 hours of content during Paris 2024 across linear and 9Now, with even more content available across Nine’s Audio and digital publishing platforms. The company is also producing a documentary series, 'Beyond The Dream', which will tell the untold stories that led to some of the greatest Olympic Games and Paralympic Games moments.