ViacomCBS Market Voice: Other TV networks should be ‘terrified’ - top Australian ViacomCBS execs say the megamerger and new content and streaming assets of Network’s 10’s new US parent company will rattle local rivals

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MARKET VOICE - NETWORK TEN 22 Oct 2020 - 24 min

ViacomCBS Market Voice: Other TV networks should be ‘terrified’ - top Australian ViacomCBS execs say the megamerger and new content and streaming assets of Network’s 10’s new US parent company will rattle local rivals

By Paul McIntyre - Executive Editor

In this Market Voice podcast, ViacomCBS chief content and sales officers Beverley McGarvey and Rod Prosser lay out the streaming, content and commercial plans for the Australian group - including the launch of the new Paramount+ service and when the biggest ad-supported digital TV service in the US, Pluto TV, will arrive Down Under. Prosser also suggests advertisers frustrated by the “mess” over cricket rights may have found a silver lining.

ViacomCBS Market Voice: Other TV networks should be ‘terrified’ - top Australian ViacomCBS execs say the megamerger and new content and streaming assets of Network’s 10’s new US parent company will rattle local rivals

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