Amazon Australia has announced the launch of its Prime Free Same-Day Delivery service in Sydney. The service, which is free for Prime members on eligible orders over $49, is expected to cover over 90% of Sydney's population.

Prime members can now order from a selection of more than one million products as late as midday for delivery before 10pm on the same day.

Cricket superstar Mitch Starc has been appointed as Amazon Australia's 'Chief Speed Officer' to celebrate the launch. The service now includes more than one million products across various categories that are eligible for Same-Day Delivery. Amazon Australia has stated its aim to expand the product selection and delivery areas eligible for Amazon's Prime Free Same-Day Delivery and One-Day Delivery.

Prime members located outside Same-Day or One-Day eligible locations can still benefit from free delivery in as fast as two days on eligible orders. Mitch Starc will be making special deliveries to lucky Sydney residents who participate in a competition on Amazon Australia's Instagram.

Prime is Amazon's membership program that provides savings, convenience, and entertainment in a single membership. Customers who have not tried Prime can unlock a 30-day free trial at amazon.com.au/prime.

Janet Menzies, Country Manager for Amazon Australia, said, "We are focused on getting even faster for Prime members and are thrilled to be hitting a major milestone with the announcement of free Same-Day Delivery across a huge range of products for members in Sydney. We know that busy Australians really appreciate the time saved and the reliability of knowing that their order will arrive when we say it will. In fact, a report out today shows that faster online delivery times are estimated to have provided nearly $350 million of value to Australian consumers through improved convenience and time-saved over the past decade."

Menzies added, "Now for Prime members in Sydney, that is as fast as the very same afternoon or evening. We are really proud of the range of products that are eligible for Same-Day Delivery, meaning that you can get everything from a torch for your family camping trip to a water bottle for kids' footy practice."

Mitch Starc, Amazon Australia's newly appointed Chief Speed Officer, said, "As one of Australia's fastest 'deliverers' I know speed matters and that's why I am proud to come on board as Amazon Australia's Chief Speed Officer just in time for the launch of Same-Day Delivery in Sydney.

"What sets this service apart, is the range of products available, from the cricket ball for test training to a massage gun for the recovery session. I can't wait to hit the road with Amazon Australia and deliver an awesome box of cricket loot to two lucky Sydneysiders."