DoubleVerify (DV), a leading platform for digital media measurement, data, and analytics, has launched its News Accelerator program. The initiative is aimed at aligning DV's product innovation with the needs of the news industry and encouraging advertiser spending on news and journalism.

The program includes the introduction of DV News Plus, a contextual segment for news, advanced suitability controls, and enhanced analytics tools to drive more positive advertiser engagement with news. DV plans to foster partnerships and feedback loops with dozens of news publishers, across the spectrum of news content.

Industry veteran Jack Marshall has been appointed as the company's Head of News. DV data reveals that advertising on news sites generates nearly 20% more engagement than non-news content.

"It is clear that advertising on news sites is a win-win for brands and journalism," said Mark Zagorski, CEO of DoubleVerify. "Our News Accelerator goes beyond just lip service support – it involves real investment in scalable products and thought leadership. This will empower brands to amplify their voice in a safe and suitable manner that boosts campaign performance, while supporting vital news and journalism."

Marshall, with nearly two decades of experience in digital media journalism and publishing, said he was excited to take on this new challenge as DoubleVerify’s first Head of News.

“By working closely with publishers we will ensure advertisers are equipped with technology, tools and insights to support news content and confidently engage with valuable news audiences. DV is taking concrete action to empower publishers, and I look forward to collaborating closely with the community to better understand its needs and leverage its insights to enhance DV’s solutions further," he said.

The News Accelerator initiatives include News Plus, Advanced Suitability Controls, Enhanced Analytics, and New Research on the Value of News.

"DoubleVerify has been a valuable partner, helping us increase monetisation for our collective of publishers and bloggers,” said Sarah Chaten, VP, Insights & Analytics at Group Black. “We’re pleased to see this initiative support the industry, ensuring that publishers of all sizes can thrive while delivering an authentic voice to their audiences. We commend DoubleVerify for its continued commitment to developing responsible verification tools with input from publishers, and for helping advertisers understand the benefits of investing in news and diverse publishers."