Commbank, Salesforce, ServiceNow CMOs: Talent crunch turning as layoffs rise; Budgets and brand building hold for now; B2B sector hunts B2C marketers with future skills pitch

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Episode 156 22 Aug 2022 - 39 min

Commbank, Salesforce, ServiceNow CMOs: Talent crunch turning as layoffs rise; Budgets and brand building hold for now; B2B sector hunts B2C marketers with future skills pitch

By Paul McIntyre - Executive Editor

What do Australia’s top marketers with B2B remits see ahead? Commbank’s Jo Boundy, Salesforce’s Leandro Perez and ServiceNow’s Caroline Raj debate how the talent crunch may be set to flip, why B2B marketing has the data and analytics skills B2C marketers want and how they’re resisting more demand generation activity as the economy slows - for now.

Commbank, Salesforce, ServiceNow CMOs: Talent crunch turning as layoffs rise; Budgets and brand building hold for now; B2B sector hunts B2C marketers with future skills pitch

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