The Seven Network has extended its exclusive data partnership with Visa, broadening its reach to include three new segments: luxury brands and stores, SMB owners, and seasonal shoppers.

The data solution, developed in collaboration with Visa, is visualised by 7REDiQ before being made available to advertisers. Marketers can utilise this data to target audiences across Seven’s digital platforms.

Seven will also utilise insights from Visa economists to provide foresight on upcoming disposable income trends. Visa is working on enhancing its insights by extending the reach of its data into new categories.

Seven claims to be the only media business offering Visa customer insights.

"Our partnership with Visa provides the single most in-demand dataset for advertisers in Seven’s arsenal. We’re thrilled to extend the partnership and expand our data to include new, highly valuable segments," said Andrew Brain, Seven’s Director of Audience Development and Growth. "All of this ladders up to our overall strategy to ensure 7REDiQ continues to provide the market with the most advanced, intuitive and innovative guidance when advertisers are seeking maximum efficacy with minimum wastage."

Visa’s Head of Consulting and Analytics for Australia, New Zealand and South Pacific, David Peacock, said the payment provider's transaction data provides valuable insights on where and how Australians are spending their disposable income.

"We know these insights are incredibly valuable for advertisers looking to target audiences with the utmost precision. What Seven is offering with 7REDiQ is an incredibly powerful solution and we’re excited to extend our partnership for another year," he said.

Peacock said Visa is also developing ways to enhance insights further by extending the reach of data into new categories that will give an even broader view of Australians’ spending habits.