M&C Saatchi Sport & Entertainment has won a three-country PR deal with Dometic, a company providing branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control and others.

The partnership spans across Germany, the US, and Australia, with M&C Saatchi Sport & Entertainment taking on the global Public Relations account for Dometic from 1 May.

Acting Managing Director, M&C Saatchi Sport & Entertainment, Nicole Thurston, expressed her excitement about the partnership.

"We are especially proud that we were able to convince the client with our global expertise as well as with local insight of the relevant markets," she said. "We are following the explosive growth of the outdoor lifestyle and all the products surrounding that. Dometic with its diverse product range is the perfect brand to pioneer in communication in that field creatively, and we are proud to be chosen as the right agency partner on that path."

The aim of the partnership is to increase brand awareness and strengthen the positioning for Dometic on a global scale. This collaboration comes at a time of transformation for Dometic, with the ambition to elevate outdoor experiences and make them more accessible.

"Aussie’s have always had a love for adventure, exploration and our natural environment. Dometic’s commitment to innovation and sustainability elevates the ways people can experience the outdoors, and we’re looking forward to harnessing the power of people’s passions to create impact for Dometic in the Australian market," added Thurston.

Dometic has recently launched a new brand platform, 'This Way Out', offering smart, sustainable, and reliable products with outstanding design and innovative technologies.

CMO of Dometic Group, Peter Jannerö, said it had instantly felt a great engagement from the M&C team and understanding of its brand, both strategically and creatively.

"We are passionate about leading innovation and empowering more people to connect with nature and M&C Saatchi Sport & Entertainment showed us why they are the perfect partner to help us cultivate a new chapter of conversation and engagement around the Dometic brand and our innovative products," he said.