Overlooked: Here's the “big six" ACCC proposals which could change digital advertising, data and targeting as we know it - but no-one’s talking about them

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Episode 88 22 Feb 2021 - 46 min

Overlooked: Here's the “big six" ACCC proposals which could change digital advertising, data and targeting as we know it - but no-one’s talking about them

By Paul McIntyre - Executive Editor

The stoush between Big Tech and Big Media over content payments has relegated another ACCC inquiry into media agencies and adtech to an industry wasteland. But by August, the ACCC will make final its recommendations to the Federal Government and could upturn much of the data and advertising supply chain. Five leading Australian and international industry execs break down why the ACCC’s “big six” proposals matter and what it means for advertisers, tech, media and agencies.

Overlooked: Here's the “big six" ACCC proposals which could change digital advertising, data and targeting as we know it - but no-one’s talking about them

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