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Posted 21/05/2024 10:56am

Pic: Midjourney

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Scents of romance past,
Uber Eats delivers twist,
In a box, contrast.

In partnership with
Salesforce

Uber Eats creates perfume box set to celebrate Nicola Coughlan's return to Australian screens

Uber Eats has launched a limited edition boxed set of British scents to mark the return of Barbie, Bridgerton and Derry Girls star Nicola Coughlan to Australian screens in the 'Get Almost Almost Anything' campaign.

The boxed set features five iconic fragrances, presented in an elegantly crafted package, which serve as a playful nod to the reality that period-era boyfriends weren't all they were cracked up to be, particularly given their antiquated attitudes towards personal hygiene.

Uber Eats is creating 100 uniquely crafted packs, which will be available for free to the first hundred people who send the message “Eau de Romance” via private message on the Uber Eats Australia Instagram page. The collectable boxes and their five supporting scents cater to discerning female and male perfume and cologne enthusiasts alike, with distinct floral bouquets including oak, lavender, juniper, violet and rose, as well as citrus bursts represented with grapefruit notes.

Each of the scents captures a memory of the ill-fated romance between Coughlan and her co-star in the Uber Eats brand campaign. It's worth noting that there is no commercial arrangement between the luxury British-based perfume manufacturer and Uber.

Brand Lead for Uber Eats Australia, Channa Goonasekara, said: "These beautifully presented collections are an irreverent ornament to our admission that you can get almost, almost anything on Uber Eats. And while we can’t deliver period romance, we will deliver Eau de Romance for a limited time".

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