Network 10 has named a record line-up of sponsors for its coverage of the Formula 1 Rolex Australian Grand Prix 2024 this weekend.

Key partners include 7-Eleven, Harvey Norman, Salesforce, Shannons, Subway, Bob Jane, and Universal Pictures, with major packages from Toyota, Visit Vic, Paramount+ and others.

Paramount Australia and New Zealand (ANZ) General Manager – Ad Sales, Nick Bower, said: "The commercial demand to be part of Network 10's Formula 1 Rolex Australian Grand Prix coverage has never been stronger, with integration being the most sought-after opportunity. Advertisers have realised the potential to tap into the strong and diverse audience that Network 10 and 10 Play's coverage of the Formula 1 Rolex Australian Grand Prix offers, as well as the creative and innovative commercial opportunities that come with it. We're excited to deliver advertising excellence and market-leading brand integrations that drive results for our partners."

Paramount ANZ Director of Sport Production, Adam Cush, welcomed Formula 1 fan favourite, Guenther Steiner, to the network's coverage team. He will join Tara Rushton and Scott MacKinnon, alongside Formula 1 World Champion Damon Hill, Formula 1 expert Tom Clarkson, motorsport commentator Richard Craill, and Formula 1 reporters Rosanna Tennant and Sam Power.

"We also take a whole-of-network approach with live crosses, interviews and coverage across our programming including 10 News First and The Project bringing all the colour and entertainment of Albert Park and Formula 1 to our viewers," said Cush.

The Formula 1 Rolex Australian Grand Prix 2024 coverage begins on Friday, 22 March and continues live and free all weekend on Network 10.