Social Soup, an influencer marketing business in Australia and New Zealand, has announced the appointment of Jess Hope as its new Head of Growth and Innovation.

Hope (pictured right), who has over 15 years of experience in social, creative, and content marketing, will assume her role with immediate effect.

Her career spans across various sectors including entertainment, music, publishing, and advertising. She relocated from the UK to Australia in 2016 and has since been instrumental in helping brands in the FMCG, tech, and finance sectors to collaborate with creators. Previous roles include Head of Content and Partnerships at Essence Mediacom in Sydney, Marketing Manager for Next Media's frankie magazine, and Communications and Content Manager at Live Nation's Ticketmaster, in both Australia and the UK.

In her new role at Social Soup, Hope will be responsible for overseeing client growth and ensuring the delivery of market-leading influencer strategies and creator campaigns.

"We're very excited to welcome Jess to the team and look forward to making the most of her wealth of expertise in social and content," Founder and Chief Executive Officer at Social Soup, Sharyn Smith, said (pictured left).

"She is a great fit for our business and our clients and brings incredible knowledge and creativity. As we gear up for a strong 2024 and as influence marketing becomes even more embedded in marketing plans, Jess will play a big part in making sure that Social Soup continues to lead what good influence looks like, creating world class strategies that deliver real world results."

Hope also shared her enthusiasm about joining Social Soup. "I was instantly drawn to Social Soup's use of data and tech to deliver effective creator marketing for brands," she said.

"I'm a firm believer that by pairing those smarts with platform performance and brave creative thinking, we can elevate brand partnerships and create audience-first content across categories. Needless to say, I'm excited to get stuck in and keep learning from the absolute pros at Social Soup."