Media’s “most influential” person of the decade? Bob Hoffman is bleak, grumpy and wishes the advertising holding companies would fail for a better industry

Proudly supported by

Episode 61 20 Jul 2020 - 37 min

Media’s “most influential” person of the decade? Bob Hoffman is bleak, grumpy and wishes the advertising holding companies would fail for a better industry

By Paul McIntyre - Executive Editor

Mark Ritson calls him one of our "truly great marketing iconoclasts". Professor Byron Sharp says “I wish I was brave enough to be this rude” and NY-based ID Comms CEO Tom Denford predicts Bob Hoffman will possibly be "the most influential person of the decade in media". Here’s Hoffman in full flight. Enjoy.

Media’s “most influential” person of the decade? Bob Hoffman is bleak, grumpy and wishes the advertising holding companies would fail for a better industry

Keep Listening

LiSTNR Adtech Hub pushes digital audio network to break even a year early as agencies, brands pile-in; new APIs, ANZ spend data, retargeting and Scope3 CO2 mapping next

Enforcement mode: Privacy Commissioner Carly Kind takes aim at widespread pixel data spillage, loyalty, data enrichment, broking and geolocation targeting under existing laws

‘Really mediocre outcomes’: Oxford Uni professor says Byron Sharp and Ehrenberg-Bass’ marketing science rules no longer hold – 1,000 campaigns, 1 million customer journeys as evidence