Digital-first, data-led advertising and marketing services company, Media.Monks, has announced the launch of Persona.Flow, a professional managed service that transforms owned customer data into dynamic consumer personas.

This new service is an expansion of the existing Monks.Flow service and is designed to significantly enhance marketers' speed to market.

Persona.Flow offers a user-friendly interface to streamline strategy workflows, increase precision, and democratise deep data insights. Its core technology is powered by a robust RAG framework that synergises brand-owned data and factual data from extensive consumer and market research libraries provided in partnership with data-driven marketing firm, Claritas.

Designed as a cost-effective alternative to traditional focus groups, Persona.Flow negates the need for weeks of planning and deliberation commonly associated with building consumer intelligence. The service delivers detailed, granular insights in real time and in natural language, serving as a reliable, single source of truth for all of a brand's marketing data.

Media.Monks, the global, purely digital operating brand of S4 Capital plc, aids brands in leading the new economy and becoming AI-first through the deployment of customised solutions. The company now boasts approximately 7,700 people across 32 countries, with approximately 70% of revenue across the Americas, 20% across Europe, the Middle East and Africa, and 10% across Asia-Pacific.

The company described the introduction of Persona.Flow is a significant step forward for Media.Monks and its clients, enabling a more agile, data-driven approach to marketing strategy.