Australian advertising veteran Russel Howcroft and millennial media enthusiast Freddie Young from Good One Creative have launched a new podcast, 'AdMission', in partnership with 9 Podcasts. The podcast aims to delve into the untold stories behind some of the world's most talked-about brands, campaigns, and advertising news, while also providing insights into some of the industry's most creative ideas and businesses.

Howcroft, Melbourne's top-rated breakfast radio host on 3AW with Ross Stevenson, brings a wealth of advertising knowledge to the table. Young, on the other hand, represents a generation navigating a fragmented media landscape dominated by strict standards, a rapidly changing sociocultural environment, and platforms like TikTok.

"I’m actually really excited to see the results of this experiment. I’ve challenged 26-year-old Freddie Young, from Good One, to prove that he knows way more about advertising than I do. Good luck, Freddie. Tune in to find out," said Howcroft.

According to Young, “I’m really looking forward to us having the time to sit down and flesh some of these ideas out. I like giving him a hard time but, truthfully, we’re yet to broach a subject about which he hasn’t got an honest-to-god opinion. Whenever something in the news catches my attention, he’s the first person I’ll ask about it; for context, for colour. He’s a walking library of Australian business, media, and culture. Except libraries could probably teach him a thing or two about how to shut up.”

The podcast, which launched on Tuesday, 20th February, will attempt to answer some of the biggest marketing dilemmas facing the industry and will be released weekly.