Global advertising technology company, Quantcast, has announced a series of key appointments as it seeks to expand its market presence across the Asia-Pacific region (APAC). The company, a leader in programmatic advertising across the digital and connected world, has been serving customers globally since 2006 and is now ramping up its operations in the APAC region.

Jovi Tupas (pictured) has been appointed as Sales Lead in the Philippines. Tupas brings over 15 years of experience to the role, having worked on marketing campaigns for brands, media and adtech companies. Prior to joining Quantcast, Tupas served as the regional director for the Publicis Group and the head of sales for InMobi.

"I am thrilled to join the Quantcast team at such an exciting time for the business, as it seeks to grow its market share across Asia. Having worked in the Philippines sales market for several years, I have a sound understanding of the region -and digital advertising is a critical part of that. I’m excited to continue Quantcast’s mission to offer effective, accurate digital advertising to marketers across the region," said Tupas.

Brittany McBride joins the ANZ team as a Client Success Manager. McBride, who was previously a Digital Account Manager at Paramount and was named a finalist for the NSW Digital Salesperson of the Year in 2022, said, "I am excited to join the Quantcast ANZ team. I have watched the business grow rapidly in Australia over the past few years, so it’s thrilling to be part of an agency that is continuing to expand. I look forward to supporting Quantcast’s clients and helping to drive success."

In Hong Kong, Agnes Chan has been appointed as Client Success Manager. Chan, who brings extensive experience in digital media and sales to Quantcast, joins the business from Appier, where she was an account manager. "Hong Kong has a vibrant digital economy and is one of Quantcast’s key growth markets for 2024. I’m excited to work with the Hong Kong team to continue expanding Quantcast’s presence, while delivering more value to our clients in the region," said Chan.

According to Sonal Patel, Vice President, APAC at Quantcast, "We’re thrilled to be bolstering our APAC team for 2024, and adding experienced and passionate sales professionals to the organisation. These recent appointments are a critical part of Quantcast’s growth strategy in both the Asian and Australian markets. Our focus this year is growing our presence and strengthening our relationships across APAC, particularly in the Philippines and Hong Kong, where Jovi and Agnes’ expertise in client relations and sales will be invaluable. With this added depth to our APAC team, and our valued relationships with brands and agencies across the region, we look forward to continuing to break through the complexity of digital advertising and deliver the results that marketers need."

All appointments are effective immediately.