Circana, a leading advisor on consumer behaviour, has launched a new product, Liquid Data Engage, aimed at simplifying retailers' journeys towards growth. The platform integrates market performance, category management, loyalty, supply chain, and retail media data assets into one platform, offering on-demand analytics, unified data integration, rapid implementation, intuitive user experience, effortless scaling, and comprehensive analysis.

Liquid Data Engage is accessible through Circana's Unify+ software, ensuring standardised reporting for a seamless and collaborative user experience. Circana, known for providing technology, advanced analytics, cross-industry data, and deep expertise to almost 7,000 of the world's leading brands and retailers, is now offering a technology platform that integrates and aligns all sales, frequent shopper, media, and other dataset to quickly find insights and action steps needed for brands and/or retail stores. Unify+ is Circana's visualisation platform that provides easier access to insights and integrates multiple, disparate data sources.

Justin Finney, APAC Retail Director at Circana, commented on the launch of the new product. “In an era marked by limited resources and the rapid evolution of artificial intelligence and machine learning, retailers grapple with the complexity of securely integrating disparate data assets,” he said. “Liquid Data Engage simplifies this process, emerging as a beacon for retailers to navigate the intricacies of today’s dynamic retail environment and enabling them to face challenges head-on.”

In a market where data is king, Circana's Liquid Data Engage could potentially be a game-changer for retailers. By providing a unified platform for data integration and analysis, it aims to simplify the process of understanding and leveraging consumer behaviour for growth. As retailers continue to grapple with the challenges of a rapidly evolving market, tools like Liquid Data Engage could prove invaluable in helping them stay ahead of the curve.