Group M agency, Mindshare, has secured the media planning and buying duties for international footwear and apparel retailer, Foot Locker. This news, which was embargoed until 8 AM on Tuesday, November 19th, continues Mindshare's successful run of pitch wins over the past 18 months.

Mindshare will now be responsible for performance and campaign media planning and buying for Foot Locker across Australia and New Zealand. The agency will deliver strategic, data-led media planning, action, optimisation, and measurement.

A key task for Mindshare will be to support Foot Locker in its growth ambitions, specifically to diversify the retailer’s audience profile and grow customer value. Foot Locker operates close to 100 retail stores across Australia and New Zealand.

Foot Locker recently launched its new ‘Reimagined’ store concept in Melbourne Central, coinciding with its 50th anniversary as a brand and its announcement as Major Partner of the WNBL.

"We are very thankful to our incumbent agencies who’ve helped us achieve success to date. But we are at an important stage of growth for the brand. Foot Locker wants to unlock the inner sneakerhead in all of us. Mindshare presented a compelling strategic vision and a roadmap to achieve and measure it. We look forward to engineering the right media mix to capture existing demand and grow our customer base and purchase frequency," said Brendan Graham, Senior Director of Marketing for Asia Pacific at Foot Locker.

Maria Grivas, Mindshare AUNZ CEO, shared her excitement about the new partnership, "Foot Locker is a vital brand with a strong history of sparking discovery. We are excited to bring our Good Growth and Transformation approach to the task of growing Foot Locker in a disrupted marketplace."

Christian Solomon, Mindshare Melbourne Managing Director, also expressed his confidence in the new partnership, "We are confident our approach to building long-term sustainable growth will deliver exceptional results for Foot Locker. We can’t wait to get started."

The Foot Locker win adds to Mindshare's recent business successes which include winning Unilever, Nova Entertainment and extending its contract with the University of Melbourne.