Tourism Tasmania has unveiled a novel campaign, 'Odd Jobs', inviting Australians to swap their routine day jobs for one of 10 unique experiences in Tasmania.

The campaign, developed in partnership with HAVAS Red and supported by Starcom, offers Australians a chance to apply for one of these 'Odd Jobs' until July 8 via the Discover Tasmania website.

Successful applicants will not only get to add an 'Odd Job' title to their resume but will also receive travel, accommodation, and a selection of local artisanal goods. The campaign has enlisted the help of Australian comedian, writer, and actor, Josh Thomas, to promote it across earned and social media. A 60-second video featuring Thomas 'on the job' in Tasmania will be showcased on Tourism Tasmania's website.

The 'Odd Jobs' campaign aims to encourage Australians to take a break from their daily grind and experience Tasmania's Off Season in a unique way. The campaign will run across social platforms, Digital Audio, and Podcasts in partnership with ARN. Applications for the 'Odd Jobs' are now open on the Discover Tasmania website.

The 10 'Odd Jobs' on offer include Wombat Walker, Oyster Organiser, Sauna Stoker, Wine Whisperer, Paranormal Investigator, Cave Conductor, Truffle Snuffler, Star Seeker, Puffer Nut, and Soaksmith.

"As temperatures drop during winter, we know Australians are seeking a well-being boost and a break from the daily grind. In contrast to their busy working lives, each 'Odd Job' is an opportunity to plunge into the heart of Tasmania's Off Season in the spirit of adventure, whether it be creative stimulation or outdoor exhilaration, the company of animals, artisans, or absolutely no one - there's an 'Odd Job' to suit everyone," Chief Marketing Officer at Tourism Tasmania, Lindene Cleary, said.

Client Services Director at HAVAS Red, Georgina Thompson, also noted burnout skyrockets leading into winter.

"In Tassie, working with your hands, engaging in anti-ordinary hobbies, and connecting with the earth is second nature. We thought, why not work with Tasmanian tourism operators to offer Aussies some seriously Odd Jobs?" she asked. "Whether it's breathing in the fresh Tassie air while walking George the wombat, getting in touch with your spidey senses while investigating paranormal activity, or living your train-spotting dreams, one of Tasmania's Odd Jobs could be just the thing you need to reconnect this winter."

Precision Manager at Starcom, Sherie Meka, said the agency's role was to drive awareness of the campaign, maximising the amplification of the unique digital video content featuring the campaign ambassador.

"We've used a mix of social platforms, Meta to drive scale, but also LinkedIn to promote the 'Odd Jobs' amongst professionals that may be in need of a break from the usual 9-5. The campaign will also run across Digital Audio and Podcasts in partnership with ARN," she said.