Ogilvy PR has recruited ex-Sony Music and Spotify communications specialist Sophie Paterson to the newly created role of Head of Gaming and Entertainment.

Paterson brings with her over 15 years of experience working with leading entertainment brands, including Sony Music and Spotify. In her new role, she will work across a range of entertainment and gaming clients, tasked with growing broader opportunities within the entertainment sector.

Ogilvy said the new position was created to help entertainment brands navigate increasing competition and find innovative ways to gain attention. Paterson has been recognised with several accolades, including the B&T Women in Media PR Award in 2019 and the AICD Observership Program placement with the ARIA Board in 2020. She has also served on judging panels for the Mumbrella Awards, B&T Women in Media Awards, CommsCon Awards, and The Music Network’s 30 Under 30.

Paterson has established and championed racial justice, LGBTQIA+, and gender equality initiatives within both Spotify and Sony Music. She was part of the working group that delivered the National Music Industry Review in 2021/22, addressing systemic sexual harassment and gender inequality in the Australian music industry.

"Given the increasing fragmentation of the entertainment industry it has never been more important for brands to execute effective earned first strategies that connect publicity, social, influence and experiential to drive awareness and engagement," said Dan Young, Ogilvy PR’s Managing Director for Consumer PR and Influence.

"The gaming and entertainment industries are at the forefront of cultural innovation and influence in an environment where there has never been more competition for eyes, ears, and attention. I look forward to leading our talented team in creating impactful, cutting-edge, culturally relevant campaigns that resonate with audiences across the ANZ and Asia regions, ensuring our clients' brands thrive in this dynamic landscape," said Paterson.